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Conty
Conty Wallet
Elegant solution of resources provisioning for a UGC platform.
About the project
Conty is a platform that connects companies with user-generated content creators. At first glance, the project focused on redesigning the platform’s wallet, which only displayed the company’s available balance.
However, the wallet itself was not the real problem.
Companies could invite multiple creators to produce content while only paying for approved submissions. This created an unhealthy dynamic: some companies could request several videos, reject most of them, and select only the one they preferred. Creators invested time and effort without any guarantee of approval or compensation.
As a two-sided platform, Conty needed to protect the experience of both companies and creators. The challenge was to introduce greater accountability into the content-request process without creating unnecessary friction or restricting how companies managed their campaigns.
Discovery + Framing
The discovery process began with an analysis of written and voice complaints shared by some of the platform’s most active creators through a dedicated WhatsApp group.
The feedback revealed a consistent pattern: creators felt exposed to uncompensated work whenever companies requested multiple videos and rejected most of them. From their perspective, the most immediate solution was some form of contractual compensation or penalty for rejected work.
However, framing the challenge only as a contract or fine system would have treated the consequence rather than the underlying product behavior.
The original wallet would only display the current deposits.
The problem was reframed around commitment and accountability. Companies needed to demonstrate that the funds required for each content request were available before engaging a creator, while still retaining control over payments when submissions were legitimately rejected.
This shifted the design challenge from only adding penalties to creating a financial mechanism that could balance creator protection, company flexibility, and the operational health of the platform.
Creation and Prototyping
The proposed solution was a wallet provisioning system that connected each content request to a reserved amount of money.
Whenever a company invited a creator to produce a video, the corresponding payment amount moved from the available balance to an "In Use" balance. If the content was rejected for a valid reason, the funds returned to the company’s available balance. If the content was approved, the reserved amount was converted into a confirmed payment and the transaction was completed.
To accelerate validation, I designed the solution and built a functional prototype using AI-assisted development with Cursor. This allowed the complete wallet flow to be implemented and deployed as a working prototype, enabling realistic user testing instead of relying solely on static screens.
The prototype covered the entire financial lifecycle—from available funds and reserved balances to approved payments and returned funds—while giving companies greater visibility into their financial commitments without restricting access to unallocated resources.
Testing
The deployed prototype was tested with some of the platform’s most active creators. Participants quickly understood the new wallet behavior, and the tests did not reveal significant usability issues or barriers to adoption.
Results and learnings
The wallet provisioning system eliminated the experience issue identified during discovery by ensuring that every content request was backed by committed funds.
Creators gained greater confidence that companies had the financial capacity to pay for approved work, while companies quickly understood the logic of reserved funds when requesting new videos.
Beyond solving the original experience problem, the solution improved financial predictability by making committed resources visible before payments were completed. It also had a positive impact on new deposits, since companies needed sufficient available balance to request additional content.
The project transformed the wallet from a passive balance display into a mechanism for trust, accountability, and healthier financial operations across the platform.
Learnings
This project challenged me to come up with a solution for the way Conty dealt with money in a platform environment;
It helped me to better understand platform finances and economic opportunities regarding cash flow.